Tone It Up Protein
As the Art Director at Tone It Up, I lead the redesign of the Tone It Up Protein packaging. It's currently available in Target stores nationwide, Amazon.com, and ToneItUp.com
We wanted to create a concept that would highlight the flavors and pop off shelves! I designed something with bright colors and beautiful flavor imagery, and that would be flexible for various product types.
I styled and photographed images featuring the gorgeous new packaging that were used on Tone It Up's social media and website.
ART DIRECTION • PACKAGE DESIGN • PHOTOGRAPHY
LOOKING FOR FRESH PACKAGING?
I'd love to help with your creative strategy! Let's figure out a way to work together :)