Tone It Up x Target Equipment
One of my favorite projects!! As the Art Director at Tone It Up, I lead the look and feel of the equipment collection that is currently available in Target stores nationwide.
We started out by developing a cohesive color scheme for the products that was on-brand and felt fresh & beachy.
Then, I created an initial concept for the packaging and worked with photographers & production designers to make sure everything was packaged beautifully!
I styled and photographed the finished products, and the images are currently featured on Target.com.
ART DIRECTION • GRAPHIC DESIGN • PHOTOGRAPHY
LOOKING FOR FRESH PACKAGING?
I'd love to help with your creative strategy! Let's figure out a way to work together :)