Bought Obsessed Branding

My friend Sav runs an instagram account where she shares her favorite products. She needed a clean brand that would work on instagram and make her account feel more cohesive, even when sharing products from a variety of different brands.

I designed a clean logo that felt editorial (with a nod to Vogue), but with a more fun and modern twist! The brand and colors needed to feel soft and neutral to let her favorite products shine!

Since launching the new brand she’s had a growth in followers, and we set everything up so that it was easy for her to maintain and post herself. Click here to follow Bought Obsessed :)

CLIENT TESTIMONIAL

“Working with Kelly felt effortless. She understood my aesthetic from the get-go and turned my idea/concept into a brand with an identity. The process was collaborative and fun. Kelly made a project that felt daunting and overwhelming into something beautiful and easy to keep up with and maintain on my own. I can’t wait to continue to work with Kelly as my brand grows!”